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160416b mx ||||| |||| 00| 0 spa d |
| 020 |
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|a 968-880-025-2
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8-K87i-1987
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| 100 |
0 |
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|a Kotler, Philip
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| 245 |
0 |
2 |
|a Fundamentos de mercadotecnia
|c Philip Kotler ; Rosa María Rosas Sanchez ; Marcela Benassini Félix
|
| 250 |
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|a 4ed.
|b reimpr.
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| 260 |
|
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|c 1987
|a México
|b Prentice-Hall
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| 300 |
|
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|a xxiii, 648p.
|b il.
|c 24cm.
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| 500 |
|
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|a Incluye indice
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| 504 |
|
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|a Bibliografia: p.608-622
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| 534 |
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|t Traducción de: Marketing essentials
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| 650 |
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4 |
|a MERCADOTECNIA
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| 942 |
|
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|2 ddc
|c LB
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| 999 |
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|c 34955
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