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|a 968-422-396-x
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8-R22
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| 100 |
1 |
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|a Rapp, Stan
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| 245 |
1 |
0 |
|a MaxiMarketing
|b el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia
|c Stan Rapp, Thomas L. Collins; traducción de Robert A. Haas García
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| 260 |
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|c 1988
|a México
|b McGraw-Hill
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| 300 |
|
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|a xiv, 278 p.
|b il.
|c 23 cm.
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| 534 |
|
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|t Traducción de: Maximarketing: the new direction in advertising, promotion and marketing strategies
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| 650 |
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4 |
|a MERCADOTECNIA
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| 650 |
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4 |
|a VENDEDORES Y ARTE DE VENDER
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| 700 |
1 |
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|a Collins, Thomas L.
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| 942 |
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