|
|
|
|
| LEADER |
01180nam a2200277 a 4500 |
| 001 |
000000034989 |
| 003 |
OSt |
| 005 |
20160423111550.0 |
| 008 |
160423b mx ||||| |||| 00| 0 spa d |
| 020 |
|
|
|a 968-422-279-3
|
| 040 |
|
|
|a Sistema de Bibliotecas UNAH
|
| 082 |
0 |
|
|a 658.8-S79-1989
|
| 100 |
1 |
|
|a Stanton, William J.
|
| 245 |
1 |
0 |
|a Fundamentos de mercadotecnia
|c William J. Stanton, Charles Futrell; traductor Ma. Elena Rosas Sánchez; revisión técnica Marcela Benassini Félix
|
| 250 |
|
|
|a 4a ed.
|
| 260 |
|
|
|c 1989
|a México
|b McGraw-Hill Interamericana
|
| 300 |
|
|
|a xxiii, 732 p.
|b il.
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|t Traducción de: Fundamentals of Marketing
|
| 650 |
|
4 |
|a MERCADOTECNIA
|
| 700 |
1 |
|
|a Futrell, Charles
|
| 942 |
|
|
|2 ddc
|c LB
|
| 999 |
|
|
|c 34989
|d 34989
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_8S791989
|7 0
|9 113008
|a CG
|b BC
|l 0
|o 658.8-S79-1989
|p 407696
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_8S791989
|7 0
|9 113009
|a CG
|b BC
|l 0
|o 658.8-S79-1989
|p 407697
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_8S791989
|7 0
|9 340256
|a CG
|b BOC
|d 2018-04-17
|l 0
|o 658.8-S79-1989
|p 535017
|r 2018-04-17
|w 2018-04-17
|y LB
|