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|a 968-422-536-9
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|a Sistema de Bibliotecas UNAH
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0 |
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|a 658.802-R55
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| 100 |
1 |
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|a Ries, Al
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| 245 |
1 |
0 |
|a Marketing de abajo hacia arriba
|b la táctica dicta la estrategia
|c Al Ries, Jack Trout ; traducción Alberto Narváes Rozo
|
| 260 |
|
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|a México
|b McGraw-Hill
|c 1990
|
| 300 |
|
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|a 216 p.
|c 21 cm.
|
| 534 |
|
|
|t Traducción de: Bottom-Up marketing
|
| 650 |
|
4 |
|a MERCADEO
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| 650 |
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|a PUBLICIDAD
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|a Trout, Jack
|e coautor
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