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|a 908-880-285-9
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.83-K87-1993
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| 100 |
1 |
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|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Dirección de la mercadotecnia
|b análisis, planeación, implementación y control
|c Philip Kotler ; traducción Eugenia Rosete Solis, Mercedes Córdoba y Magro ; revisión técnica Florentino Velazquez
|
| 250 |
|
|
|a 7a ed.
|
| 260 |
|
|
|a México
|b Prentice-Hall Hispanoamericana
|c 1993
|
| 300 |
|
|
|a xxvi, 843 p.
|b il.
|c 27 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|t Traducción de: Marketing management analysis, planning, implementation & control
|
| 650 |
|
4 |
|a MERCADOTECNIA
|
| 650 |
|
4 |
|a ADMINISTRACIÓN DE MERCADEO
|
| 942 |
|
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