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160612b mx ||||| |||| 00| 0 spa d |
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|a 968-26-1141-5
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.83-L52
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| 100 |
1 |
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|a Lehmann, Donald R.
|
| 245 |
1 |
0 |
|a Investigación y analisis de mercado
|c Donald R. Lehmann
|
| 250 |
|
|
|a 1a ed.
|
| 260 |
|
|
|a México
|b CECSA
|c 1993
|
| 300 |
|
|
|a xvi, 904 p.
|b il.
|c 25 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 3rd ed.
|t Traducción de: Market research and analysis
|
| 650 |
|
4 |
|a MERCADO
|x INVESTIGACIONES
|
| 650 |
|
4 |
|a ANÁLISIS DE MERCADO
|
| 942 |
|
|
|2 ddc
|c LB
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| 999 |
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|c 38093
|d 38093
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| 952 |
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|p 408098
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| 952 |
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|p BC130799974
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| 952 |
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| 952 |
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| 952 |
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|d 2017-03-07
|l 0
|o 658.83-L52
|p 489648
|r 2017-03-07
|w 2017-03-07
|y LB
|