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|a 968-880-378-2
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 659.2-K64
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| 100 |
1 |
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|a Kleppner, Otto
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| 245 |
1 |
0 |
|a Publicidad
|c Otto Kleppner, J. Thomas Russell, W. Ronaldt Lane; traducción Georgina Greenham del Castillo ; revisión técnica Marcela Benassini Felix
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| 250 |
|
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|a 12a ed.
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| 260 |
|
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|c 1994
|a México
|b Prentice Hall
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| 300 |
|
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|a xviii, 865 p.
|b il.
|c 27 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
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| 534 |
|
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|b 12th ed.
|t Traducción de: Kleppner's advertising procedure
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| 650 |
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4 |
|a PUBLICIDAD
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| 700 |
1 |
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|a Russell, J. Thomas
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| 700 |
1 |
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|a Lane, W. Ronald
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| 942 |
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