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|a 970-15-0019-9
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.84-O16
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| 100 |
1 |
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|a Ochs, Chantal
|
| 245 |
1 |
3 |
|a El nuevo reto del marketing directo
|b estrategias y aplicaciones para las empresas que ganan
|c Chantal Ochs & Patrick Ochs
|
| 260 |
|
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|c 1995
|a México
|b Alfaomega
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| 300 |
|
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|a vii, 117 p.
|b il.
|c 24 cm.
|
| 490 |
0 |
|
|a (Colección creación y desarrollo empresarial)
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 650 |
|
4 |
|a MERCADEO
|
| 650 |
|
4 |
|a COMUNICACIÓN EN MERCADEO
|
| 650 |
|
4 |
|a VENTA DIRECTA
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| 700 |
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|a Ochs, Patrick
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