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|a Sistema de Bibliotecas UNAH
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| 999 |
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|c 51536
|d 51536
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| 020 |
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|a 968-880-185-2
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| 082 |
0 |
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|a 658.8342-S33
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| 100 |
1 |
|
|a Schiffman, Leon G.
|9 27073
|
| 245 |
1 |
0 |
|a Comportamiento del consumidor
|c Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Jaime Gómez Mont Araiza, revisión técnica Altagracia Elena Gutiérrez García, Marcela Banassini Félix
|
| 250 |
|
|
|a 1a ed.
|
| 260 |
|
|
|a México
|b Prentice-Hall Hispanoamericana
|c 1991
|
| 300 |
|
|
|a xix, 741 p.
|b il.
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|t Traducción de: Consumer behavior
|b 3rd ed.
|
| 650 |
|
4 |
|a CONSUMIDORES
|x INVESTIGACIONES
|9 27074
|
| 650 |
|
4 |
|a MERCADOTECNIA
|x INVESTIGACIONES
|9 27075
|
| 650 |
|
4 |
|a MERCADEO
|x INVESTIGACIONES
|9 27076
|
| 650 |
|
4 |
|a MERCADEO
|x TOMA DE DECISIONES
|9 27077
|
| 700 |
1 |
|
|a Kanuk, Leslie Lazar
|e coautor
|9 27078
|
| 942 |
|
|
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| 952 |
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|p 408146
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|s 2015-10-29
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| 952 |
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