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03007nam a2200421 a 4500 |
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20160611125123.0 |
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| 020 |
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|a 968-880-948-9
|
| 040 |
|
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8001-K87-1998
|
| 100 |
1 |
|
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Fundamentos de mercadotecnia
|c Philip Kotler, Gary Armstrong ; traducción Guadalupe Meza Staines; revisión técnica Marcela Benassini Félix
|
| 250 |
|
|
|a 2a ed.
|
| 260 |
|
|
|c 1998
|a México
|b Prentice Hall Hispanoamericana
|
| 300 |
|
|
|a xxix, 585, [129] p.
|b il. (algunas col.)
|c 26 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|t Traducción de: Marketing: an introduction 4th ed.
|
| 650 |
|
4 |
|a MERCADOTECNIA
|
| 700 |
1 |
|
|a Armstrong, Gary
|
| 942 |
|
|
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| 952 |
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| 952 |
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