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|a 968-880-948-9
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040 |
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|a Sistema de Bibliotecas UNAH
|
082 |
0 |
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|a 658.8001-K87-1998
|
100 |
1 |
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|a Kotler, Philip
|
245 |
1 |
0 |
|a Fundamentos de mercadotecnia
|c Philip Kotler, Gary Armstrong ; traducción Guadalupe Meza Staines; revisión técnica Marcela Benassini Félix
|
250 |
|
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|a 2a ed.
|
260 |
|
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|c 1998
|a México
|b Prentice Hall Hispanoamericana
|
300 |
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|a xxix, 585, [129] p.
|b il. (algunas col.)
|c 26 cm.
|
504 |
|
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|a Incluye referencias bibliográficas e índice
|
534 |
|
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|t Traducción de: Marketing: an introduction 4th ed.
|
650 |
|
4 |
|a MERCADOTECNIA
|
700 |
1 |
|
|a Armstrong, Gary
|
942 |
|
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|2 ddc
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952 |
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952 |
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952 |
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