|
|
|
|
| LEADER |
02331nam a2200373 a 4500 |
| 001 |
000000051799 |
| 003 |
OSt |
| 005 |
20190222145755.0 |
| 008 |
160612b mx ||||| |||| 00| 0 spa d |
| 040 |
|
|
|a Sistema de Bibliotecas UNAH
|
| 999 |
|
|
|c 51799
|d 51799
|
| 020 |
|
|
|a 968-880-676-5
|
| 082 |
0 |
|
|a 658.83-K87i-1996
|
| 100 |
1 |
|
|a Kotler, Philip
|9 610
|
| 245 |
1 |
0 |
|a Dirección de mercadotecnia
|c Philip Kotler ; traducción Arturo Córdova Just ; revisión técnica Marcela Benassini Félix
|b análisis, planeación, implementación y control
|
| 250 |
|
|
|a 2a ed.
|
| 260 |
|
|
|a México
|b Prentice-Hall Hispanoamericana
|c 1996
|
| 300 |
|
|
|a xxix, 800 p.
|b diagrs.
|c 27 cm.
|
| 500 |
|
|
|a Incluye índice
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 534 |
|
|
|t Traducción de: Marketing management: analysis, planning, implementation, and control
|b 8th ed.
|
| 650 |
|
4 |
|a MERCADOTECNIA
|9 611
|
| 650 |
|
4 |
|a ADMINISTRACIÓN DE MERCADEO
|9 612
|
| 942 |
|
|
|2 ddc
|c LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 145579
|a CG
|b BC
|l 1
|o 658.83-K87i-1996
|p 408095
|r 2014-06-17
|s 2014-06-04
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 145580
|a CG
|b BC
|d 2024-04-18
|l 0
|o 658.83-K87i-1996
|p 408096
|r 2024-04-18
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 145581
|a CG
|b BC
|l 0
|o 658.83-K87i-1996
|p 408097
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 145582
|a BVS
|b BVS
|l 0
|o 658.83-K87i-1996
|p BVS1307124634
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 145583
|a BVS
|b BVS
|l 0
|o 658.83-K87i-1996
|p BVS1307124635
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 297631
|a CG
|b BLP
|d 2017-03-07
|l 0
|o 658.83-K87i-1996
|p 489663
|r 2017-03-07
|w 2017-03-07
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 297632
|a CG
|b BLP
|d 2017-03-07
|l 0
|o 658.83-K87i-1996
|p 489664
|r 2017-03-07
|w 2017-03-07
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 340130
|a CG
|b BOC
|d 2018-04-17
|l 0
|o 658.83-K87i-1996
|p 534892
|r 2018-04-17
|w 2018-04-17
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 340131
|a CG
|b BOC
|d 2018-04-17
|l 0
|o 658.83-K87i-1996
|p 534893
|r 2018-04-17
|w 2018-04-17
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K87I1996
|7 0
|9 370235
|a CG
|b BLP
|d 2019-02-22
|l 0
|o 658.83-K87i-1996
|p 564994
|r 2019-02-22
|w 2019-02-22
|y LB
|