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|a 968-880-843-1
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8342-S68
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| 100 |
1 |
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|a Salomón, Michael R.
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| 245 |
1 |
0 |
|a Comportamiento del consumidor
|b comprar, tener y ser
|c Michael R. Solomon; traducción Miguel Angel Sánchez Carrión; revisión técnica Carlos Ernesto Curiel Baca
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| 250 |
|
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|a 3a ed.
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| 260 |
|
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|c 1997
|a México
|b Prentice-Hall Hispanoamericana
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| 300 |
|
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|a xiii, 683 p.
|b il., diagrs.
|c 26 cm.
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| 504 |
|
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|a Incluye referencias bibliográficas e índice
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| 534 |
|
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|t Traducción de: Consumer behavior: buying, having, and being
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| 650 |
|
4 |
|a CONSUMIDORES
|x INVESTIGACIONES
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| 650 |
|
4 |
|a MERCADEO
|x TOMA DE DECISIONES
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| 942 |
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|d 2017-03-07
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|p 489667
|r 2017-03-07
|w 2017-03-07
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