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141118b xxu||||| |||| 00| 0 eng d |
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|a 970-10-2664-0
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 324.72-F36
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| 100 |
1 |
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|a Fernández Collado, Carlos
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| 245 |
1 |
0 |
|a Marketing electoral e imagen de gobierno en funciones
|b cómo lograr campañas políticas exitosas
|c Carlos Fernández Collado, Roberto Hernández Sampieri
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| 250 |
|
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|a 1a ed.
|
| 260 |
|
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|c 2000
|a México
|b McGraw-Hill Interamericana
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| 300 |
|
|
|a ix, 142 p.
|b il. diagrs.
|c 23 cm.
|
| 650 |
|
4 |
|a CAMPAÑA ELECTORAL
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| 650 |
|
4 |
|a PRESIDENTES
|x ELECCIÓN
|
| 650 |
|
4 |
|a PROPAGANDA ELECTORAL
|
| 650 |
|
4 |
|a POLÍTICA Y MEDIOS DE COMUNICACIÓN DE MASAS
|
| 700 |
1 |
|
|a Hernández Sampieri, Roberto
|
| 942 |
|
|
|2 ddc
|c LB
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| 999 |
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|c 54553
|d 54553
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 324_000000000000000_72F36
|7 0
|9 152324
|a CG
|b BC
|l 1
|o 324.72-F36
|p 240975
|r 2013-09-10
|s 2013-09-04
|y LB
|