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|a 970-10-2663-2
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8-A67
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| 100 |
1 |
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|a Arellano Cueva, Rolando
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| 245 |
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|a Marketing
|b enfoque América Latina
|c Rolando Arellano Cueva ; revisión técnica José Luis Robles Ramírez
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| 250 |
|
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|a 1a ed.
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| 260 |
|
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|a México
|b McGraw-Hill Interamericana
|c 2000
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| 300 |
|
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|a xxix, 577 p.
|b il., diagrs.
|c 25 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice
|
| 650 |
|
4 |
|a ADMINISTRACIÓN DE MERCADEO
|z AMÉRICA LATINA
|
| 650 |
|
4 |
|a MERCADEO
|z AMÉRICA LATINA
|
| 650 |
|
4 |
|a ANÁLISIS DE MERCADEO
|z AMÉRICA LATINA
|
| 942 |
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