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|a 958-600-828-2
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040 |
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|a Sistema de Bibliotecas UNAH
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082 |
0 |
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|a 658.802-G96
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100 |
1 |
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|a Guiltinan, Joseph P.
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245 |
1 |
0 |
|a Gerencia de marketing
|b estrategias y programas
|c Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes
|
260 |
|
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|a Santafé de Bogota
|b McGraw-Hill Interamericana
|c 1998
|
300 |
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|a xv, 470 p.
|b diagrs.
|c 23 cm.
|
504 |
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|a Incluye referencias bibliográficas e índice
|
534 |
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|b 6th ed.
|t Traducción de: Marketing management: Strategies and programs
|
650 |
|
4 |
|a MERCADEO
|
650 |
|
4 |
|a ADMINISTRACIÓN DE MERCADEO
|
650 |
|
4 |
|a MERCADEO TOMA DE DECISIONES
|
650 |
|
4 |
|a ANÁLISIS DE MERCADEO
|
700 |
1 |
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|a Paul, Gordon W.
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700 |
1 |
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|a Madden, Thomas J.
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