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| 020 |
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|a 968-444-423-0
|
| 040 |
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|a Sistema de Bibliotecas UNAH
|
| 082 |
0 |
|
|a 659.2-K64-2001
|
| 100 |
1 |
|
|a Russell, J. Thomas
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| 245 |
1 |
0 |
|a Kleppner publicidad
|c J. Thomas Russell, W. Ronald Lane; traducción Pilar Mascaró Sacristán; revisión técnica Ivone Raso Arcaute
|
| 250 |
|
|
|a 14a ed.
|
| 260 |
|
|
|c 2001
|a México
|b Pearson Educación
|
| 300 |
|
|
|a xviii, 716 p.
|b il.(algunas col.), diagrs.
|c 27 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 14th ed.
|t Traducción de: Kleppner's advertising procedure
|
| 650 |
|
4 |
|a PUBLICIDAD
|
| 700 |
1 |
|
|a Lane, W. Ronald
|
| 942 |
|
|
|2 ddc
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|r 2016-09-19
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