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LEADER |
01396aam a2200289uu 4500 |
001 |
000000054796 |
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OSt |
005 |
20160525143753.0 |
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160525b mx ||||| |||| 00| 0 spa d |
020 |
|
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|a 968-444-423-0
|
040 |
|
|
|a Sistema de Bibliotecas UNAH
|
082 |
0 |
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|a 659.2-K64-2001
|
100 |
1 |
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|a Russell, J. Thomas
|
245 |
1 |
0 |
|a Kleppner publicidad
|c J. Thomas Russell, W. Ronald Lane; traducción Pilar Mascaró Sacristán; revisión técnica Ivone Raso Arcaute
|
250 |
|
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|a 14a ed.
|
260 |
|
|
|c 2001
|a México
|b Pearson Educación
|
300 |
|
|
|a xviii, 716 p.
|b il.(algunas col.), diagrs.
|c 27 cm.
|
504 |
|
|
|a Incluye referencias bibliográficas e índice
|
534 |
|
|
|b 14th ed.
|t Traducción de: Kleppner's advertising procedure
|
650 |
|
4 |
|a PUBLICIDAD
|
700 |
1 |
|
|a Lane, W. Ronald
|
942 |
|
|
|2 ddc
|c LB
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999 |
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|c 54796
|d 54796
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952 |
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|l 3
|o 659.2-K64-2001
|p 408529
|r 2016-09-19
|s 2016-09-08
|y LB
|
952 |
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|0 0
|1 0
|2 ddc
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|6 659_000000000000000_1R962001
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|d 2017-03-02
|o 659.1-R96-2001
|p 489348
|r 2017-03-02
|w 2017-03-02
|y LB
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_000000000000000_1R962001
|7 0
|9 297296
|a CG
|b BLP
|d 2017-03-02
|o 659.1-R96-2001
|p 489349
|r 2017-03-02
|w 2017-03-02
|y LB
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_000000000000000_1R962001
|7 0
|9 297297
|a CG
|b BLP
|d 2017-03-02
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|p 489350
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|y LB
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