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|a 968-880-944-6
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| 082 |
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|a 647.940688-K87
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| 100 |
1 |
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|a Kotler, Philip
|9 610
|
| 245 |
1 |
0 |
|a Mercadotecnia para hotelería y turismo
|c Philip Kotler, John Bowen, James Makens ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Ma. Magdalena Maldonado Avalos
|
| 250 |
|
|
|a 1a ed.
|
| 260 |
|
|
|a México
|b Prentice-Hall
|c 1997.
|
| 300 |
|
|
|a xviii, 705 p.
|b il., diagrs.
|c 26 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 1st ed.
|t Traducción de: Marketing for hospitality and tourism
|
| 650 |
|
4 |
|a ADMINISTRACIÓN HOTELERA
|9 3444
|
| 650 |
|
4 |
|a COMERCIO TURISTICO
|9 28723
|
| 650 |
|
4 |
|a MERCADEO
|9 957
|
| 650 |
|
4 |
|a TURISMO
|9 1167
|
| 700 |
1 |
|
|a Bowen, John
|9 28724
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| 700 |
1 |
|
|a Makens, James
|9 28725
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| 942 |
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