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|a 968-444-422-3
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
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|a 658.83-K87-2001
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
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0 |
|a Dirección de marketing
|b la edición del milenio
|c Philip Kotler ; traducción Roberto L. Escalona García ; revisión técnica Javier Cervantes González
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| 250 |
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|a ed. Millenio
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| 260 |
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|a México
|b Pearson Educación
|c 2001
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| 300 |
|
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|a xxxi, 718, [40] p.
|b il., diagrs.
|c 26 cm.
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| 504 |
|
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|a Incluye referencias bibliográficas e índice
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| 534 |
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|b Millennium ed.
|t Traducción de: Marketing management : analysis, planning, implementation, and control
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| 650 |
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4 |
|a MERCADOTECNIA
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| 650 |
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4 |
|a ADMINISTRACIÓN DE MERCADEO
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| 942 |
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