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|a 970-26-0091-X
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|a Sistema de Bibliotecas UNAH
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0 |
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|a 658.83098-B45
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100 |
1 |
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|a Benassini, Marcela
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245 |
1 |
0 |
|a Introducción a la investigación de mercados
|b un enfoque para América Latina
|c Marcela Benassini ; revisión técnica Rogerio Demenge muñoz
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250 |
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|a 1a ed.
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260 |
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|a México
|b Pearson Educación
|c 2001
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300 |
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|a xvi, 240 p.
|b il., diagrs., formas
|c 25 cm. + 1 CD-ROM
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504 |
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|a Incluye referencias bibliográficas e índice
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650 |
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4 |
|a MERCADEO
|x INVESTIGACIONES
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650 |
|
4 |
|a ANÁLISIS DE MERCADEO
|z AMÉRICA LATINA
|
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