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|a Sistema de Bibliotecas UNAH
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|a 658.827-G39
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|a Joachimsthaler, Erich
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|a Gestión de marcas
|c [ E. Joachimsthaler ]... [ et al. ]
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|a Barcelona
|b Deusto
|c 2005
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|a vii, 232 p.
|b il., diagrs.
|c 24 cm.
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|x (Harvard business review)
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|a Incluye índice
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|t Traducción de: Harvard business review brand management
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