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01136nam a22002537a 4500 |
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20160730092828.0 |
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130904b mx ||||| |||| 00| 0 spa d |
| 020 |
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|a 978-607-442-969-5
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8342-S33-2010
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| 100 |
1 |
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|a Schiffman, Leon G.
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| 245 |
1 |
0 |
|a Comportamiento del consumidor
|c Leon G.Schiffman, Leslie Lazar Kanuk; con la colaboración de Joseph Wisenblit traducción Verónica del Carmen Alba Ramírez; revisión técnica, Julieta Mercado González, Raquel Castaño González, César J. Sepulveda M.
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| 250 |
|
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|a 10a ed
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| 260 |
|
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|a México
|b Pearson Educación
|c 2010
|
| 300 |
|
|
|a xviii, 518, [56] p.
|b il. col, diagrs.
|c 27 m.
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| 534 |
|
|
|b 10th ed.
|t Traducción de: Consumer behaviour
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| 650 |
|
4 |
|a CONSUMIDORES
|x INVESTIGACIONES
|
| 650 |
|
4 |
|a MERCADEO
|x INVESTIGACIONES
|
| 650 |
|
4 |
|a MERCADEO
|x TOMA DE DECISIONES
|
| 700 |
1 |
|
|a Kanuk, Leslie Lazar
|
| 942 |
|
|
|2 ddc
|c LBTX
|
| 999 |
|
|
|c 78530
|d 78530
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_834200000000000_S33_2010
|7 0
|9 214206
|a RES
|b BC
|d 2013-09-04
|l 53
|o 658.8342 S33 2010
|p 12861
|r 2016-04-19
|s 2016-04-18
|w 2013-09-04
|y LBTX
|