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20131002111755.0 |
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131002b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 970-26-1185-7.--ISBN 978-970-26-1185-1
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.83-M24-2008
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| 100 |
1 |
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|a Malhotra, Naresh K.
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| 245 |
1 |
0 |
|a Investigación de mercados
|c Naresh K. Malhotra ; traducción María Elena Ortiz Salinas ; revisión técnica Marcela Benassini...[et al.]
|
| 250 |
|
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|a 5a ed.
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| 260 |
|
|
|a México
|b Pearson Educación
|c 2008
|
| 300 |
|
|
|a xxxiv,811.[67]p.
|b il., diagrs., retrs.
|c 28 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|a Traducción de: Marketing research. An applied orientation
|b 5th ed.
|
| 650 |
|
4 |
|a MERCADEO
|x INVESTIGACIONES
|
| 650 |
|
4 |
|a ANALISIS DE MERCADEO
|
| 942 |
|
|
|2 ddc
|c LB
|
| 999 |
|
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|c 79506
|d 79506
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83M242008
|7 0
|9 217813
|a CG
|b BLA
|d 2013-10-02
|l 0
|o 658.83-M24-2008
|p 22260
|r 2013-10-02
|w 2013-10-02
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83M242008
|7 0
|9 217814
|a CG
|b BLA
|d 2013-10-02
|l 0
|o 658.83-M24-2008
|p 22261
|r 2013-10-02
|w 2013-10-02
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83M242008
|7 0
|9 217815
|a CG
|b BLA
|d 2013-10-02
|l 0
|o 658.83-M24-2008
|p 22262
|r 2013-10-02
|w 2013-10-02
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83M242008
|7 0
|9 299667
|a CG
|b BC
|d 2017-05-08
|l 7
|o 658.83-M24-2008
|p 491613
|r 2023-02-23
|s 2023-02-16
|w 2017-05-08
|y LB
|