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131002b xxu||||| |||| 00| 0 eng d |
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|a 84-9732-235-5
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.83-Z68
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| 100 |
1 |
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|a Zikmund, William G.
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| 245 |
1 |
0 |
|a Fundamentos de investigación de mercados
|c William G. Zikmund ; revisión técnica Joaquín Aldás Manzano
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| 250 |
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|a 1a ed.
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| 260 |
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|a México
|b International Thomson
|c c2003
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| 300 |
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|a xvii,456p.
|b il., diagrs.
|c 26 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice
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| 534 |
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|a Traducción de: Essentials of marketing research
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| 650 |
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4 |
|a MERCADO
|x INVESTIGACIONES
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| 942 |
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|2 ddc
|c LB
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| 999 |
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|c 79512
|d 79512
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| 952 |
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|0 0
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|2 ddc
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|6 658_000000000000000_83Z68
|7 0
|9 217830
|a CG
|b BOC
|d 2012-12-31
|e Compra
|g 1305.00
|o 658.83-Z68
|p 22293
|r 2013-10-02
|y LB
|