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131017b xxu||||| |||| 00| 0 eng d |
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|a 978-84-9788-454-9
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|a Sistema de Bibliotecas UNAH
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082 |
0 |
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|a 659.112-R69
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100 |
1 |
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|a Rodríguez del Bosque, Ignacio
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245 |
1 |
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|a Dirección publicitaria
|c Ignacio Rodríguez del Bosque, Ana Suárez Vásquez, María del Mar García de los Salmones
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250 |
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|a 1a ed.
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260 |
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|a Barcelona
|b UOC
|c 2008
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300 |
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|a 361p.
|b il., diagrs.
|c 24 cm.
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490 |
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|a (Economía y empresa
|v 102)
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504 |
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|a Bibliografía: p.337-355
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650 |
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|a PUBLICIDAD
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650 |
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4 |
|a PUBLICIDAD
|x PRODUCCION Y DIRECCION
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700 |
1 |
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|a Suárez Vásquez, Ana
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700 |
1 |
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|a García de los Salmones, María del Mar
|
942 |
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