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20140704145721.0 |
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| 020 |
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|a 978-84-9788-593-5
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8-E82
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| 245 |
0 |
0 |
|a Estrategias y técnicas de comunicación
|b una visión integrada en el marketing
|c Inma Rodríguez Ardura (coordinadora) ; autores J. Enrique Bigné Alcañiz... [et al] ; colaboradores Gisela Ammetller Montes, Silvia Sanz Blas
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| 250 |
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|a 1a ed.
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| 260 |
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|a Barcelona
|b UOC
|c 2007
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| 300 |
|
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|a 344p.
|b il., diagrs.
|c 24 cm.
|
| 490 |
0 |
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|a (Economía y empresa
|v 88)
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| 504 |
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|a Bibliografía: p.336-344
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| 650 |
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4 |
|a MERCADEO
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| 650 |
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4 |
|a COMUNICACION EN MERCADEO
|
| 650 |
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4 |
|a PUBLICIDAD
|
| 700 |
1 |
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|a Rodríguez Ardura, Inma
|e coordinadora
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| 700 |
1 |
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|a Bigné Alcañiz, J. Enrique
|e autor
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| 942 |
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