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01265nam a22002897a 4500 |
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20160731114230.0 |
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|a 970-686-607-8
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| 040 |
|
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 659.13-O35
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| 100 |
1 |
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|a O`Guinn, Thomas C.
|
| 245 |
1 |
0 |
|a Publicidad y comunicacion integral de marca
|c Thomas C. O`Guinn, Chris T. Allen, Richard J. Semenik
|
| 250 |
|
|
|a 4a ed.
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| 260 |
|
|
|a Mexico
|b Thomson Learning
|c 2007
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| 300 |
|
|
|a xiiv, 781p.
|b il, diagrs.
|c 27 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|a Traducción de: Advertising and integrated brand promotion-4th ed.
|
| 650 |
|
4 |
|a PUBLICIDAD
|
| 650 |
|
4 |
|a COMUNICACION Y MERCADEO
|
| 700 |
1 |
|
|a Allen, Chris T.
|
| 700 |
1 |
|
|a Semenik, Richard J.
|
| 942 |
|
|
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