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140925b xxu||||| |||| 00| 0 eng d |
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|a 970-685-547-0
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8-L21m
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| 100 |
1 |
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|a Lamb, Charles W.
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| 245 |
1 |
0 |
|a Marketing
|c Charles W. Lamb, Jr., Joseph F. Hair, Jr. , Carl McDaniel
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| 250 |
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|a 8th ed.
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| 260 |
|
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|a México
|b International Tjhomson
|c 2006
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| 300 |
|
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|a xxix, 746p.
|b il., diagrs
|c 23 cm.
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| 504 |
|
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|a Incluye bibliografia p.712-727
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| 534 |
|
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|t Traducción de: Marketing .- - 8th ed.
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| 650 |
|
4 |
|a MERCADOTECNIA
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| 700 |
1 |
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|a Hair, Jr., Joseph F.
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| 700 |
1 |
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|a McDaniel, Carl
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