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|a 970-686-496-2
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.802-F38
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| 100 |
1 |
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|4 Ferrell, O. C.
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| 245 |
1 |
0 |
|a Estrategia de marketing
|c O. C. Ferrell, Michael D. Hartline
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| 250 |
|
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|a 3a ed.
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| 260 |
|
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|a México
|b International Thomson
|c 20006
|
| 300 |
|
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|a xx, 628p.
|b il., diagrs.
|c 26 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 3rd ed.
|t Traducción de : Marketing strategy
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| 650 |
|
4 |
|a MERCADO
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| 650 |
|
4 |
|a PLANIFICACIÓN ESTRATEGICA
|
| 650 |
|
4 |
|a EFECTIVIDAD ORGANIZACIONAL
|
| 700 |
1 |
|
|a Hartline, Michael D.
|e coautor
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| 942 |
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