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01234nam a2200289 4500 |
| 003 |
OSt |
| 005 |
20161031142139.0 |
| 008 |
161031s2014 mx adb r|||| 000 0 spa d |
| 020 |
|
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|a 978-607-15-1209-3
|
| 040 |
|
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|a Sistema de Bibliotecas UNAH
|
| 082 |
0 |
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|a 658.848-C35-2014
|
| 100 |
1 |
|
|a Cateora, Philip R.
|
| 245 |
1 |
0 |
|a Marketing internacional
|c Phillip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Raúl Mejía Estañol
|
| 250 |
|
|
|a 4a ed.
|
| 260 |
|
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|a México
|b McGraw Hill Interamericana
|c c2014
|
| 300 |
|
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|a xxx, 626 p.
|b il., diagrs., mapas
|c 27 cm.
|
| 500 |
|
|
|a Incluye glosario
|
| 504 |
|
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|a Incluye referencias bibliográficas e índicce
|
| 534 |
|
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|b 16th ed.
|t Traducción de: International marketing
|
| 650 |
|
0 |
|a MERCADO DE EXPORTACIÓN
|
| 650 |
|
0 |
|a EMPRESAS INTERNACIONALES
|
| 700 |
1 |
|
|a Gilly, Mary C.
|
| 700 |
1 |
|
|a Graham, John L.
|
| 942 |
|
|
|2 ddc
|c LB
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| 999 |
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|c 91539
|d 91539
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