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|2 968-880-725-7
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|a 658.83 C54
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1 |
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|a Chisnall Peter M.
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|a La esencia de la investigación de mercados
|c Peter M. Chisnall; traducción Luis J. Diaz Mena: revisión técnica Marcela Benassini Félix.
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260 |
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|a México
|b Prentice Hall Hispanoamericana
|c c1996
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|a viii, 209 p.
|b il.,diagrs.
|c 23 cm
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|a Incluye índice
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|t Traducción de:Marketing research
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|0 INVESTIGACIÓN DE MERCADOS
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