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20171122192233.0 |
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170418b mx ||||| |||| 00| 0 spa d |
| 040 |
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|a Sistema de Bibliotecas UNAH
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| 999 |
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|c 93250
|d 93250
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| 020 |
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|a 978-607-15-0276-6
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| 082 |
0 |
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|a 658.84-C35
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| 100 |
1 |
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|a Cateora, Philip R.
|9 375
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| 245 |
1 |
0 |
|a Marketing internacional
|c Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Maria Andrea Trujillo León, Gerardo Luévano Rodríguez
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| 250 |
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|a 3a ed.
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| 260 |
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|a México
|b McGraw-Hill Interamericana
|c 2010
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| 300 |
|
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|a xxxii, 712 p.
|b il., diagrs., mapas
|c 27 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice
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| 534 |
|
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|b 12th ed.
|t Traducción de: International marketing
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| 650 |
|
4 |
|a MERCADO DE EXPORTACION
|9 776
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| 650 |
|
4 |
|a EMPRESAS INTERNACIONALES
|9 777
|
| 700 |
1 |
|
|a Gilly, Mary C.
|9 767
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| 700 |
1 |
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|a Graham, John L.
|9 376
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| 942 |
|
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|d 2017-11-16
|l 10
|o 658.848-C35
|p 508431
|r 2021-07-28
|s 2020-03-04
|w 2017-11-16
|y LB
|