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|a 958-600-245-4
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| 082 |
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|a 658.8-G96
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| 100 |
1 |
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|a Guiltinan, Joseph P.
|9 1717
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| 245 |
1 |
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|a Administración de marketing
|b estrategias y programas
|c Joseph P. Guiltinan, Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza
|
| 250 |
|
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|a 5a ed
|
| 260 |
|
|
|a Colombia
|b McGraw-Hill Interamericana
|c 1994
|
| 300 |
|
|
|a xxi, 576 p.
|b diagrs.
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 5a ed
|t Traducción de : Marketing Management strategies and programs
|
| 700 |
1 |
|
|a Paul, Gordon W.
|9 1718
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| 942 |
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