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|c 93359
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|a 968-880-727-3
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|a 658.8-P34
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| 100 |
1 |
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|a Payne, Adrian
|9 1953
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| 245 |
1 |
3 |
|a La esencia de la mercadotecnia de servicios
|c Adrian Payne ; traducción Luis J. http://sb.unah.edu.hn:8080/cgi-bin/koha/cataloguing/addbiblio.pl?biblionumber=93359#Díaz Mena ; revisión técnica Marcela Benassini Félix
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| 260 |
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|a México
|b Prentice Hall Hispanoamericana
|c 1996
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| 300 |
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|a x, 252 p.
|b il., diagrs.
|c 22 cm.
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| 490 |
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|a ( La serie la esencia... )
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| 504 |
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|a Incluye referencias bibliográficas e índice
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| 534 |
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|t Traducción de : Services marketing
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| 650 |
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|a MERCADOTECNIA DE SERVICOS
|9 3733
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