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170424b mx ||||| |||| 00| 0 spa d |
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|a Sistema de Bibliotecas UNAH
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|c 93366
|d 93366
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|a 970-17-0050-3
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|a 658.83 - Z68
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1 |
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|a Zikmund, William G.
|9 300
|
245 |
1 |
0 |
|a Investigación de mercados
|c William G. Zikmund ; traducción Miguel Ángel Sánchez Carrión, revisión técnica ; Marcela Benassini Félix
|
250 |
|
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|a 6a ed.
|
260 |
|
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|a México
|b Prentice-Hall Hispanoamericana
|c 1998
|
300 |
|
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|a xxvi, 739 p.
|b il.,diagrs, mapas
|c 26 cm.
|
500 |
|
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|a Incluye índice
|
504 |
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|a Incluye referencias bibliográficas
|
534 |
|
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|b 6a ed
|t Traducción de: Exploring marketing research
|
650 |
|
|
|a INVESTIGACIÒN
|x MERCADOS
|9 861
|
650 |
|
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|a ANALISIS DE MERCADOS
|9 862
|
942 |
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952 |
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|b CG
|d 2017-11-16
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|p 508623
|r 2017-11-16
|w 2017-11-16
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|
952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000__Z68
|7 0
|9 340169
|a CG
|b BOC
|d 2018-04-17
|l 0
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|p 534930
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|w 2018-04-17
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|
952 |
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|0 0
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|2 ddc
|4 0
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|7 0
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|b BOC
|d 2018-04-17
|l 0
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|r 2018-04-17
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|