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|a Sistema de Bibliotecas UNAH
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|c 93393
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|a 84-8086-259-9
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| 082 |
0 |
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|a 658.81-P47
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| 100 |
1 |
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|a Peter, J. Paul
|9 3793
|
| 245 |
1 |
0 |
|a Administración del marketing
|b conocimiento y habilidades
|c J.Paul Peter, James H. Donnelly,Jr. ; traducciòn Andrès E. Chehade Duràn ; revisiòn tècnica Edgar Sànchez Lòpez
|
| 250 |
|
|
|a 1a ed.
|
| 260 |
|
|
|a Madrid
|b McGraw-Hill/Irwin
|c 1996
|
| 300 |
|
|
|a xv, 890 p.
|b il.,diagrs., mapas
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e ìndice
|
| 534 |
|
|
|b 3rd ed.
|t Traducciòn de: Marketing management
|
| 650 |
|
|
|a MÀRKETING
|9 2096
|
| 650 |
|
|
|a COMPORTAMIENTO DE CONSUMIDOR
|9 3794
|
| 650 |
|
|
|a MERCADOS
|x DIRECCIÓN Y ADMINISTRACIÓN
|9 3795
|
| 700 |
1 |
|
|a Donnelly, James H.
|9 3796
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| 942 |
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