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|a Sistema de Bibliotecas UNAH
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| 999 |
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|c 93412
|d 93412
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| 020 |
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|a 970-686-280-3
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| 082 |
0 |
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|a 659.1-O99
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| 100 |
1 |
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|a O'guinn, Thomas C.
|9 1823
|
| 245 |
1 |
0 |
|a Publicidad
|b y comunicación integral de marca
|c Thomas C. O'guinn, Chris T. Allen, Richard J. Semenik ; traducción Manuel Ortiz Staines ; revisión técnica Ana Rodríguez Martell, Jean Domette Nicolesco
|
| 250 |
|
|
|a 3a ed.
|
| 260 |
|
|
|a Distrito Federal
|b International Thomson Editores
|c 2004
|
| 300 |
|
|
|a xxxvii, 757 p.
|b il., diagrs.
|c 27 cm.
|
| 500 |
|
|
|a Incluye glosario
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 3rd ed.
|t Traduccion de: advertising and integrated brand promotion
|
| 650 |
0 |
4 |
|a PUBLICIDAD
|9 1824
|
| 650 |
0 |
4 |
|a COMUNICACION EN MERCADEO
|9 2043
|
| 700 |
1 |
|
|a Allen, Chris T.
|9 1825
|
| 700 |
1 |
|
|a Semenik, Richard J.
|9 1826
|
| 942 |
|
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