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|a Sistema de Bibliotecas UNAH
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|a 958-600-559-3
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|a 658.82-B96
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100 |
1 |
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|a Burnett, John J.
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245 |
1 |
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|a Promoción
|b conceptos y estrategias
|c John J. Burnett ; traducción Cecilia Ávila de Barón ; revisión técnica Basilio Balli Morales
|
260 |
|
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|a Santafé de Bogotá
|b McGraw-Hill Interamericana
|c 1996
|
300 |
|
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|a xiii, 410 p.
|b il. (principalmente col.), diagrs.
|c 27 cm.
|
504 |
|
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|a Incluye referencias bibliográficas e indice
|
534 |
|
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|t Traducción de: Promotion Management
|b 1st ed.
|
650 |
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4 |
|a PROMOCIÓN DE VENTAS
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650 |
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|a MERCADEO
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