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|a 958-600-559-3
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|a 658.82-B96
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| 100 |
1 |
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|a Burnett, John J.
|
| 245 |
1 |
0 |
|a Promoción
|b conceptos y estrategias
|c John J. Burnett ; traducción Cecilia Ávila de Barón ; revisión técnica Basilio Balli Morales
|
| 260 |
|
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|a Santafé de Bogotá
|b McGraw-Hill Interamericana
|c 1996
|
| 300 |
|
|
|a xiii, 410 p.
|b il. (principalmente col.), diagrs.
|c 27 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e indice
|
| 534 |
|
|
|t Traducción de: Promotion Management
|b 1st ed.
|
| 650 |
|
4 |
|a PROMOCIÓN DE VENTAS
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| 650 |
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|a MERCADEO
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