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02626nam a2200373 4500 |
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20171116140858.0 |
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171116s2012 mx ad r|||| 001 0 spa d |
| 040 |
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|a Sistema de Bibliotecas UNAH
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| 999 |
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|c 95133
|d 95133
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| 020 |
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|a 978-607-32-1245-8
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| 082 |
0 |
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|a 658.83-K87-2012
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| 100 |
1 |
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|a Kotler, Philip
|9 610
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| 245 |
1 |
0 |
|a Dirección de marketing
|c Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda, Mónica Martínez Gay ; adaptación y revisión técnica María de la Luz Eloísa Ascanio Rivera ; revisión técnica Miguel Hernández Espallardo, Enrique Carlos Bianchi
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| 250 |
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|a 14 ed.
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| 260 |
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|a México
|b Pearson Educación
|c 2012
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| 300 |
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|a xxii, 657, [124] p.
|b il. (algunas col.), diagrs.
|c 27 cm.
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| 504 |
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|a Incluye bibliografía e índice
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| 534 |
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|b 14a ed.
|t Traducción de: Marketing management
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| 650 |
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4 |
|a MERCADOTECNIA
|9 611
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| 650 |
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4 |
|a ADMINISTRACIÓN DE MERCADEO
|9 612
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| 700 |
1 |
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|a Keller, Kevin Lane
|9 613
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| 942 |
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