|
|
|
|
LEADER |
02626nam a2200373 4500 |
003 |
OSt |
005 |
20171116140858.0 |
008 |
171116s2012 mx ad r|||| 001 0 spa d |
040 |
|
|
|a Sistema de Bibliotecas UNAH
|
999 |
|
|
|c 95133
|d 95133
|
020 |
|
|
|a 978-607-32-1245-8
|
082 |
0 |
|
|a 658.83-K87-2012
|
100 |
1 |
|
|a Kotler, Philip
|9 610
|
245 |
1 |
0 |
|a Dirección de marketing
|c Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda, Mónica Martínez Gay ; adaptación y revisión técnica María de la Luz Eloísa Ascanio Rivera ; revisión técnica Miguel Hernández Espallardo, Enrique Carlos Bianchi
|
250 |
|
|
|a 14 ed.
|
260 |
|
|
|a México
|b Pearson Educación
|c 2012
|
300 |
|
|
|a xxii, 657, [124] p.
|b il. (algunas col.), diagrs.
|c 27 cm.
|
504 |
|
|
|a Incluye bibliografía e índice
|
534 |
|
|
|b 14a ed.
|t Traducción de: Marketing management
|
650 |
|
4 |
|a MERCADOTECNIA
|9 611
|
650 |
|
4 |
|a ADMINISTRACIÓN DE MERCADEO
|9 612
|
700 |
1 |
|
|a Keller, Kevin Lane
|9 613
|
942 |
|
|
|2 ddc
|c LB
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 0
|9 314404
|a RES
|b BC
|d 2017-11-16
|l 5
|o 658.83-K87-2012
|p 508550
|r 2024-05-02
|s 2024-03-20
|w 2017-11-16
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 0
|9 385227
|a RES
|b BC
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632675
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 0
|9 385228
|a RES
|b BC
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632676
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 0
|9 385230
|a RES
|b BVS
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632678
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 0
|9 385231
|a RES
|b BVS
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632679
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 0
|9 385232
|a RES
|b BLP
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632680
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 2
|9 385233
|a RES
|b BCC
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632681
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 2
|9 385234
|a RES
|b BCC
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632682
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 2
|9 385235
|a RES
|b BDT
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632683
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 2
|9 385236
|a RES
|b BDT
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632684
|r 2024-06-03
|y LBTX
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83K872012
|7 2
|9 385239
|a RES
|b BLA
|d 2024-12-31
|e Donación
|o 658.83-K87-2012
|p 632687
|r 2024-06-03
|y LBTX
|