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20190326194515.0 |
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190326b mx ||||| |||| 00| 0 spa d |
| 040 |
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|a Sistema de Bibliotecas UNAH
|
| 999 |
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|c 97668
|d 97668
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| 020 |
|
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|a 968-880-506-8 (Vol. 1)
|
| 020 |
|
|
|a 968-880-507-6 (Vol. 2)
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| 020 |
|
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|a 968-880-508-4 (Vol. 3)
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| 082 |
0 |
|
|a R658.8-K87
|
| 100 |
1 |
|
|a Kotler, Philip
|9 610
|
| 245 |
1 |
0 |
|a Manual de la mercadotecnia
|c Philip Kotler ; traducción Eugenia Rosete Solis ; revisión técnica Florentino Velázquez
|
| 250 |
|
|
|a 1a ed.
|
| 260 |
|
|
|a México
|b Prentice Hall Hispanoamericana
|c 1995
|
| 300 |
|
|
|a 3 v. 843 p.
|b il., diagrs.
|c 28 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 7th ed.
|t Traducción de : Marketing management, analysis, planning, implementation and control
|
| 650 |
|
4 |
|a ADMINISTRACIÓN DE MERCADEO
|x ESTUDIO DE CASOS
|9 28242
|
| 650 |
|
4 |
|a ANÁLISIS DE MERCADEO
|9 28243
|
| 650 |
|
4 |
|a MERCADOTECNIA
|9 611
|
| 942 |
|
|
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