Making a mark an introduction to trademarks for small and nedium-sized enterprises
Introduction -- Trademarks: 1. What is a trademark? -- 2. What elements can you use as a trademark to distinguish your products from others? -- 3. What is the difference between a trademark and a brand? -- 4. What use trademarks? -- Types of Trademarks: 5. What are service marks? -- 6. What are coll...
| Autor Corporativo: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Geneva, Switzerland
WIPO
2017
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| Colección: | WIPO publication
no.900.1E |
| Materias: |
Tabla de Contenidos:
- Table of contents: Introduction
- Trademarks: 1. What is a trademark?
- 2. What elements can you use as a trademark to distinguish your products from others?
- 3. What is the difference between a trademark and a brand?
- 4. What use trademarks?
- Types of Trademarks: 5. What are service marks?
- 6. What are collective marks?
- 7. What are certification marks?
- 8. What is the relationship between trademarks, collective marks and certification marks?
- Creating Trademarks: 9. Why is it important to have a strong trademark?
- 10. How can you increase the distinctiveness of a trademark?
- 11. What should be kept in mind when selecting or creating a trademark?
- Protecting Trademarks: 12. How can your business protect its trademark(s)?
- 13. What other legal instruments are available to protect your brand image or other aspects of your products?
- 14. Why should your business register its trademark(s)?
- 15. What rights does trademark registration provide?
- 16. Is the registration of the company/trade name of your business the same thing as trademark registration?
- 17. What are the main reasons for rejecting an application?
- 18. Can you get a trademark free of charge or buy it from someone who does not need the trademark anymore?
- 19. How can you find out if your proposed sign conflicts with a competitor's trademark?
- 20. What are the costs associated with trademark creation and protection?
- 21. Who is authorized to apply for trademark registration?
- 22. Do you need a trademark agent to file a trademark application?
- 23. How long does it take to register a trademark?
- 24. How do you apply for a trademark registration?
- 25. For how long is your registered trademark protected?
- 26. Can identical trademarks coexist?
- 27. Do you need to register all small modifications to your trademark?
- 28. What happens if you want to use your trademark for a different product?
- 29. How can you protect the shape of your product?
- Trademarks Abroad: 30. Is trademark registration in your home country valid internationally?
- 31. Should you consider protecting your trademark abroad?
- 32. When and how can you register a trademark of your business abroad?
- 33. What is transliteration of a trademark and what are the challenges?
- Using Trademarks: 34. What is meant by "use" of a trademark? What is its relevance for a trademark owner?
- 35. Can you register a trademark without having used it?
- 36. Can your business use the same trademark for different products?
- 37. How should you use your trademark?
- 38. Can you use a competitor's trademark in your advertising?
- 39. What is a domain name and what does it have to do with trademarks?
- 40. What should be kept in mind when using trademarks on the Internet?
- 41. What is the role of a trademark supervisor or coordinator?
- Commercializing Trademarks: 42. Can you license your trademark to other businesses?
- 43. What fee or royalty rate should you expect to receive for your trademark?
- 44. What is the difference between an exclusive and non-exclusive license?
- 45. Should you grant an exclusive or non-exclusive license for your trademark?
- 46. What does a franchising agreement have to do with trademarks?
- 47. Is there any restrictions on selling the trademark of your business to another business?
- 48. Can other business resell your trademarked products without authorization?
- Enforcing Trademarks: 49. Why is it important to detect infringements?
- 50. When does another trademarks infringe your rights?
- 51. What should your business do if its trademark is being used by others without authorization?
- 52. How can your business prevent the importation of counterfeit trademark goods?
- 53. What are your options for settling an infringement claim out of court?
- Annex
- Useful Websites.