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01037nam a22002657a 4500 |
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20230123185302.0 |
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221017b mx ||||| |||| 00| 0 spa d |
| 020 |
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|a 978-970-10-6710-9
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.83-L22
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| 100 |
1 |
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|a Lambin, Jean-Jacques
|9 48053
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| 245 |
1 |
0 |
|a Dirección de marketing
|b gestión estratégica y operativa del mercado
|c Jean-Jackques Lambin, Carlos Gallucci, Carlos Sicurello
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| 250 |
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|a 1a. ed.
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| 260 |
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|a México
|b Mc Graw Hill
|c 2009
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| 300 |
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|a xxii, 596 p.
|b il., diagrs.
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice
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| 534 |
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|b 2nd ed.
|t Traducción de : Market-driven management. strategic and operational marketing
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| 650 |
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4 |
|0 MARKETING
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| 650 |
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4 |
|0 MARKETING ESTRATÉGICO
|
| 700 |
1 |
|
|a Gallucci, Carlo
|9 48903
|
| 700 |
1 |
|
|a Sicurello, Carlos
|9 48904
|
| 942 |
|
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|2 ddc
|c LB
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| 999 |
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|c 99613
|d 99611
|
| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_000000000000000_83L22
|7 2
|9 380857
|a CG
|b BLP
|d 2022-10-17
|o 658.83-L22
|p 628241
|r 2022-10-17
|w 2022-10-17
|y LB
|