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01175nam a2200397 i 4500 |
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|a Universidad Nacional Agraria
|b spa
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| 911 |
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|a M
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| 978 |
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|a RSM
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| 979 |
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|a 05-05-2005
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| 980 |
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|a MDR
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| 981 |
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|a 30-11-2007
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| 991 |
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|a TEXTO
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| 991 |
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|a Rini3
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| 020 |
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|a ISBN 968-444-263-7
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| 035 |
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|a 022026
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| 041 |
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|a spa
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| 092 |
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|a 659.1 F475
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| 100 |
1 |
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|a Figueroa Bermudez, R.
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| 245 |
1 |
0 |
|a Como hacer publicidad : Un enfoque teorico-practico
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| 260 |
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|a Mexico (Mexico) :
|b Pearson Educacion,
|c 1999
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| 264 |
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|a Mexico (Mexico) :
|b Pearson Educacion,
|c 1999
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| 300 |
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|a 407 p.
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| 500 |
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|a Ilus.; 5 ref. / Incluye glosario
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| 650 |
|
7 |
|a PUBLICIDAD
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| 650 |
|
7 |
|a TECNOLOGIA DE COMUNICACION
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| 650 |
|
7 |
|a PROMOCION DE VENTAS
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| 650 |
|
7 |
|a MEDIOS DE COMUNICACION DE MASAS
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| 650 |
|
7 |
|a CALIDAD
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| 653 |
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|a PUBLICIDAD POR RADIO
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| 653 |
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|a PUBLICIDAD POR TELEVISION
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| 942 |
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|c BK
|2 agris
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| 952 |
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L1278/05c01
|o 659.1 F475
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| 952 |
|
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L1279/05c02
|o 659.1 F475
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| 952 |
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L2244/07c03
|o 659.1 F475
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| 952 |
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L2245/07c04
|o 659.1 F475
|