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LEADER |
01175nam a2200397 i 4500 |
007 |
ta |
040 |
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|a Universidad Nacional Agraria
|b spa
|
911 |
|
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|a M
|
978 |
|
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|a RSM
|
979 |
|
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|a 05-05-2005
|
980 |
|
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|a MDR
|
981 |
|
|
|a 30-11-2007
|
991 |
|
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|a TEXTO
|
991 |
|
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|a Rini3
|
020 |
|
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|a ISBN 968-444-263-7
|
035 |
|
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|a 022026
|
041 |
|
|
|a spa
|
092 |
|
|
|a 659.1 F475
|
100 |
1 |
|
|a Figueroa Bermudez, R.
|
245 |
1 |
0 |
|a Como hacer publicidad : Un enfoque teorico-practico
|
260 |
|
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|a Mexico (Mexico) :
|b Pearson Educacion,
|c 1999
|
264 |
|
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|a Mexico (Mexico) :
|b Pearson Educacion,
|c 1999
|
300 |
|
|
|a 407 p.
|
500 |
|
|
|a Ilus.; 5 ref. / Incluye glosario
|
650 |
|
7 |
|a PUBLICIDAD
|
650 |
|
7 |
|a TECNOLOGIA DE COMUNICACION
|
650 |
|
7 |
|a PROMOCION DE VENTAS
|
650 |
|
7 |
|a MEDIOS DE COMUNICACION DE MASAS
|
650 |
|
7 |
|a CALIDAD
|
653 |
|
|
|a PUBLICIDAD POR RADIO
|
653 |
|
|
|a PUBLICIDAD POR TELEVISION
|
942 |
|
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|c BK
|2 agris
|
952 |
|
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|a 01
|b 01
|8 CG
|c CG
|y BK
|p L1278/05c01
|o 659.1 F475
|
952 |
|
|
|a 01
|b 01
|8 CG
|c CG
|y BK
|p L1279/05c02
|o 659.1 F475
|
952 |
|
|
|a 01
|b 01
|8 CG
|c CG
|y BK
|p L2244/07c03
|o 659.1 F475
|
952 |
|
|
|a 01
|b 01
|8 CG
|c CG
|y BK
|p L2245/07c04
|o 659.1 F475
|