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LEADER |
01185nam a2200421 i 4500 |
007 |
ta |
040 |
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|a Universidad Nacional Agraria
|b spa
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911 |
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|a M
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978 |
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|a RSM
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979 |
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|a 16-03-2006
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991 |
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|a TEXTO
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991 |
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|a RMR
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020 |
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|a ISBN 970-10-3668-9
|
035 |
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|a 023467
|
041 |
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|a spa
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092 |
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|a 659.14 R559 2002
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100 |
1 |
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|a Ries, A.
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700 |
1 |
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|a Trout, J.
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700 |
1 |
|
|a Sainz de la Peña Alcocer, K.I.
|
245 |
1 |
0 |
|a Posicionamiento : la batalla por su mente
|
250 |
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|a 2. ed.
|
260 |
|
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|a Mexico (Mexico) :
|b McGraw-Hill,
|c 2002
|
264 |
|
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|a Mexico (Mexico) :
|b McGraw-Hill,
|c 2002
|
300 |
|
|
|a 246 p.
|
500 |
|
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|a Ilus.
|
650 |
|
7 |
|a MERCADEO
|
650 |
|
7 |
|a LIDERAZGO
|
650 |
|
7 |
|a TRANSFERENCIA DE TECNOLOGIA
|
650 |
|
7 |
|a COMPETENCIA ECONOMICA
|
650 |
|
7 |
|a PUBLICIDAD
|
650 |
|
7 |
|a TECNOLOGIA DE COMUNICACION
|
653 |
|
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|a POSICIONAMIENTO (PUBLICIDAD)
|
653 |
|
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|a EXITO
|
653 |
|
|
|a COMUNICACION EN ADMINISTRACION
|
942 |
|
|
|c BK
|2 agris
|
952 |
|
|
|a 01
|b 01
|8 CG
|c CG
|y BK
|p L0262/06c01
|o 659.14 R559 2002
|
952 |
|
|
|a 01
|b 01
|8 CG
|c CG
|y BK
|p L0263/06c02
|o 659.14 R559 2002
|
952 |
|
|
|a 01
|b 01
|8 CG
|c CG
|y BK
|p L0264/06c03
|o 659.14 R559 2002
|