Comportamiento del consumidor y estrategia de marketing
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México (México) :
McGraw-Hill,
2006
|
| Edition: | 7. ed. |
| Subjects: |
| Item Description: | Ilus. |
|---|---|
| Physical Description: | xxiii, 578 p. |
| ISBN: | ISBN: 970-10-5632-9 |