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01137nam a2200433 i 4500 |
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|a Universidad Nacional Agraria
|b spa
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| 911 |
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|a M
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| 900 |
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|a Francis Martínez
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| 978 |
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|a FMR
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| 979 |
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|a 20/02/2019
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| 980 |
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|a MDR
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| 981 |
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|a 05/03/2019
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| 991 |
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|a TEXTO
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| 991 |
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|a FMR200219
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| 991 |
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|a FEBRERO19
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| 020 |
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|a 978-970-10-6248-7
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| 035 |
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|a 065906
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| 041 |
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|a spa
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| 092 |
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|a 658 L523
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| 100 |
1 |
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|a Lehmann, Donald R.
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| 700 |
1 |
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|a Winer, Ruáell S.
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| 245 |
1 |
0 |
|a Administración del producto
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| 250 |
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|a 4. ed.
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| 260 |
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|a México (México) :
|b McGraw-Hill,
|c 2007
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| 264 |
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|a México (México) :
|b McGraw-Hill,
|c 2007
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| 300 |
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|a xvi.; 502 p.
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| 500 |
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|a Ilus., ref. por capitulos
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| 650 |
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7 |
|a ADMINISTRACIËN
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| 650 |
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7 |
|a PRODUCTOS
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| 650 |
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7 |
|a PRECIOS
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| 650 |
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7 |
|a PROMOCIËN DE VENTAS
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| 650 |
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7 |
|a GERENCIA DE MERCADEO
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| 650 |
|
7 |
|a INNOVACIONES TECNOLËGICAS
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| 650 |
|
7 |
|a MARKETING
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| 650 |
|
7 |
|a TOMA DE DECISIONES
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| 942 |
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|c BK
|2 agris
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| 952 |
|
|
|a 01
|b 01
|8 CG
|c CG
|y BK
|p L0237/19c01
|o 658 L523
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| 952 |
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|
|a 01
|b 01
|8 CG
|c CG
|y BK
|p L0238/19c02
|o 658 L523
|