Strategic Marketing Management Cases and Applications / David W. Cravens, Charles W. Lamb

Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	I.Lamb, Charles W.
Format:	Book
Language:	Undetermined
Published:	Homewood ; IRWIN
Edition:	3
Subjects:	1. MERCADEO 2. ANÁLISIS FINANCIERO 3. COMPETENCIA ECONÓMICA -CASOS

Description
Physical Description:	xviii, 742 p.
ISBN:	0-256-07898-X

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