Strategic Marketing Management Cases and Applications / David W. Cravens, Charles W. Lamb

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Strategic Marketing Management Cases and Applications / David W. Cravens, Charles W. Lamb

Detalles Bibliográficos
Autor principal:	Cravens, David W.
Otros Autores:	I.Lamb, Charles W.
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Homewood ; IRWIN
Edición:	3
Materias:	1. MERCADEO 2. ANÁLISIS FINANCIERO 3. COMPETENCIA ECONÓMICA -CASOS

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