The Practice of Marketing Management : analysis, planning, and implementation / William A. Cohen
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
New York ; Toronto ; New York ; Macmillan Publishing Company, Collier Macmillan Canada, Maxwell Macmillan International
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| Edición: | 2 |
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| Descripción Física: | xx, 693 p. il. il. |
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| ISBN: | 0-02-323171-8 |