Fundamentos de marketing / Philip Kotler, Gary Armstrong; traducción : Lourdes Amador Araujo, Leticia Esther Pineda Ayala

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Fundamentos de marketing / Philip Kotler, Gary Armstrong; traducción : Lourdes Amador Araujo, Leticia Esther Pineda Ayala

Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	México: Pearson Educación
Edition:	13
Subjects:	1. MERCADEO 2. PLANIFICACIÓN ESTRATÉGICA 3. COMPORTAMIENTO DEL CONSUMIDOR 4. NEGOCIOS 5. SEGMENTACIÓN DEL MERCADO 6. CANALES DE COMERCIALIZACIÓN 7. COMERCIO MINORISTA 8. COMERCIO ELECTRÓNICO 9. COMERCIO -ÉTICA

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