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|a 970-10-3825-8
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| 040 |
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|a Sistema de Bibliotecas Universidad Nacional de Ingeniería
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| 041 |
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|a spa
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| 082 |
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|a 658.8 S792
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| 100 |
1 |
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|a Stanton, William J.
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| 245 |
1 |
0 |
|a Fundamentos de marketing
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| 250 |
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|a 13a.ed.
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| 260 |
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|a México
|b McGraw-Hill
|c 2004
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| 300 |
|
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|a 787 p. :il.
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| 650 |
7 |
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|a MERCADEO
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| 650 |
7 |
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|b PLANEACION ESTRATEGICA
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| 650 |
7 |
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|c MERCADO DE CONSUMO
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| 650 |
7 |
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|d Etzel, Michael J, coaut II. Walker, Bruce J, coaut. III. Tit.
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| 942 |
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|c BK
|2 ddc
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| 991 |
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|a TEXTO
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| 999 |
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|c 8898
|