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|a 970-10-3825-8
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040 |
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|a Sistema de Bibliotecas Universidad Nacional de Ingeniería
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041 |
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|a spa
|
082 |
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|a 658.8 S792
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100 |
1 |
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|a Stanton, William J.
|
245 |
1 |
0 |
|a Fundamentos de marketing
|
250 |
|
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|a 13a.ed.
|
260 |
|
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|a México
|b McGraw-Hill
|c 2004
|
300 |
|
|
|a 787 p. :il.
|
650 |
7 |
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|a MERCADEO
|
650 |
7 |
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|b PLANEACION ESTRATEGICA
|
650 |
7 |
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|c MERCADO DE CONSUMO
|
650 |
7 |
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|d Etzel, Michael J, coaut II. Walker, Bruce J, coaut. III. Tit.
|
942 |
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|c BK
|2 ddc
|
991 |
|
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|a TEXTO
|
999 |
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|c 8898
|